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Kanye West looks to be channeling his inner Martha Stewart -- on the heels of huge music success, he's taking a crucial step toward launching his own line ... of homeware products.
What do you say Yeah, according to the legal documents obtained by TMZ, Ye’s company Mascot Holdings, Inc. Has filed trademark applications for a number of homeline products to slap the name “Kanye West.”
His quest Legally changes his name The change to “you” will affect this new venture … but some of the products that bear his name are somehow shower curtains, textile wall hangings, towels, placemats. , Includes blanket. Lots of blankets.
The documentation specifies that the Ye company wants to use cashmere, fleece, and silk to crank out bed blankets, slow blankets, and golf blankets.
Kanye famously designed his Hidden Hills home with Kim Kardashian ... a project that took several years and was eventually featured in Architectural Digest.
It should be noted ... Kim appeared to be heading down this very same road. Kim's company filed trademark docs last year to lock up "KKW Home." Her application included a lot of the same products as her estranged husband's -- towels, shower curtains/liners, linens, drapery, comforters and yes ... throw blankets.
Whether they're getting back together or not ... one thing's for sure -- these two are on a quest to conquer the consumer world.
It should be noted ... Kim appeared to be heading down this very same road. Kim's company filed trademark docs last year to lock up "KKW Home." Her application included a lot of the same products as her estranged husband's -- towels, shower curtains/liners, linens, drapery, comforters and yes ... throw blankets.
Whether they're getting back together or not ... one thing's for sure -- these two are on a quest to conquer the consumer world.
Kanye's trademark application comes on the heels of crushing it on Apple Music with his 10th studio album, "Donda." #CantStopWontStop.
